Schneider Electric
Local people have the best local knowledge. This is just as important when you are looking for the tastiest food to eat in a new country, or when you are looking to design a new product for a local market.
Schneider Electric is proud to provide our customers with local knowledge and expertise, backed by the security and stability of a large, multinational corporation. We can offer our customers the best of both worlds as we invest in Design Labs across multiple countries.
The Pacific Design Hub, based at Gepps Cross in South Australia, has created the Iconic Styl range which has recently been awarded a gold medal in the Product Design category at the 2019 Good Design Awards. They also won gold for the Clipsal Zen Fan, a modern ceiling sweep fan which embraces the beauty of simplicity with its clean lines and matte black finish.
The key to the success of the Pacific Design Lab is in their approach. They are excited to design products which have never been seen before, and once they have an idea, they speak with consumers to find out what they think.
Across their Clipsal by Schneider Electric brand, Schneider Electric has an innovative dual-users’ strategy which has one approach for electricians, focusing on best-in-class installation ergonomics; and a second approach for consumers, highlighting decorative choices for different lifestyles. This adds complexity to the design process, but when executed correctly ensures the products, such as Iconic, are successful with the homeowners and also the electricians.
Schneider Electric industrial designers pride themselves on meeting with customers to find out exactly what is needed and what pain points exist. Whether that customer is in Australia, China, the United States or Europe, the process of creating a product to meet the needs of that customer remains the same. Schneider Electric industrial designers don’t take anything for granted, and it’s this process that enables them to create a better product.